Smoke and Bones Works

Startup Consulting

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Origin Story

S&B Works was born from pattern recognition. I saw the same gaps repeating across the startup landscape: critical opportunities in systems and technology that consistently went unaddressed. Founders building without the right technical leadership. Teams scaling without operational rigor. Good ideas dying because the foundational work wasn't done right.

We exist to fill those gaps. To be the technical and operational partner that turns potential into permanence.

Logan Whitehouse, PhD

Founder

I'm the CTO and Founder of Virnika AI, an AI orchestration platform for restaurants, and serve as Fractional CTO for Roasted Data, a restaurant analytics company. Before diving into startups, I was a genetics researcher who taught myself ML engineering and built production systems from scratch.

That path—from academic research to hands-on building—taught me how to learn fast, ship real products, and bridge the gap between technical complexity and business outcomes. I bring that same approach to every engagement: understand the problem deeply, build what actually works, and cut through the noise.

Our Ethos

Permanence over trends

We don't chase fads. We build foundations.

Truth over comfort

We tell you what you need to hear, not what you want to hear.

Craft over chaos

Every detail matters. Every decision has weight.

Like traditional tattoo work, great startups are built to last. They're bold, they're intentional, and they tell a story that matters.